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Omni-channel retailing opens floodgates of produce marketing issues

Last week it was announced that branding and packaging expert Lisa Cork will take to the stage at this year's Amsterdam Produce Summit on November 13 at the KIT, Royal Tropical Institute.

Lisa will take a deep dive into online food shopping and give attendees a unique insight into an ever-changing digital world and the opportunities and potential threats for the fresh produce industry...

Cork will bring her 25+ years of research to present to APS attendees -- retailers and produce supply chain executives -- that omni-channel is here to stay. She will demonstrate how the industry needs to start thinking strategically about how your brand or company will thrive in the new norm. If you are not embracing this change, if you are waiting for online selling to ‘come right’ so it works for you, if you are not actively starting to think about how this will impact your business, your sales or your brand…you are already behind.

For more information:
Linda Bloomfield
Tel: +44 (0)20 8547 0129
Mobile: +44 (0)7711 509709 

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