The traditional shop is still the preferred by Spanish households when shopping for fresh fruit and vegetables in 2017, representing 33.4% of the market in the case of fruit and 30.7% in the case of vegetables, although this share has fallen as compared to the previous year.
Purchases in supermarkets/self-service markets has grown slightly, while e-commerce is no more than 0.5% of the share in volume, according to the “Report on the Consumption of Food in Spain in 2017“.
So fruit was purchased preferably from traditional shops although in 2017 its volume fell by 8.7% in relation to 2016. Supermarkets/self-service markets have grown slightly, by 0.4%, and discount stores fell by the same percentage, now standing at 11.6% of the volume. As for e-commerce, it represents only 0.4% of the market share, with a growth of 3.9%.
For vegetables, traditional shops account for 30.7% of purchases by households, but this is 7.2% less than in 2016. Next in line are the supermarkets/self-service markets, with 30.6% of the total volume sold, 3.2% more than in 2016. Vegetable purchases through discount stores is 11.3% (+0.1%), hypermarket sales account for 7.4% (-3.1%), and e-commerce represents 0.5%, with a growth of 21.8%.