San Miguel, a leading citrus company from the Southern Hemisphere, and Jingdong Shengxian (JD.com), a well-known e-commerce company and one of China’s major retail platforms, strengthened their relationship to market fresh produce through the e-commerce portal JD.com. The Chinese company has announced in Hong Kong its new "Global Fruit Strategic Alliance" initiative, intended to boost the fruit and vegetable market activity in that country.
It is a cooperation agreement to which, in addition to San Miguel, other 18 world-renowned fruit producers, such as Zespri and Wonderful Citrus, have also signed up.
This alliance not only recognizes San Miguel as one of the world's leading companies in the industry, but also allows boosting the business development through e-commerce. At the same time, the agreement allows expanding the company's presence in one of the markets with the greatest global growth.
Speaking at the presentation event, Wu Zhengzhi (General Marketing Manager of Jingdong Mall Fresh Food Division), explained about this initiative: "With the mission to reach the world and encourage consumers to eat better, Jingdong Fresh has been improving to fully roll out on a global scale, opening up from the origin to consumers. We will help our partners to explore the Chinese market, focused on a win-win concept."
"This alliance will bring us even closer to our customers. Through e-commerce we expect to deliver a better range of products to consumers in China. Being able to rely on JD.com’s experience in this sector is a differential value when it comes to meeting the needs of a market that is of great importance to us,” said Andrés Haloua, Commercial Manager at San Miguel, who also added: “This initiative makes us proud, because it confirms the trust placed by our customers in the quality of our products and affirms our leadership in the sector.”
Aiming at development and innovation, San Miguel works every day to offer its customers quality products, through more and better channels to meet the market needs.