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Croatia: Social Media and home delivery of Neretva tangerines

There is a growing consumer interest in the direct delivery of fruit. Now these are also being bought and sold through the Croatian Finoteka portal. Innovative fruit growers and farmers from down in the Neretva valley have begun selling their tangerines through social networks over recent days, which is one way for them to sell off this year's market surplus, as opposed to them being sold at a much lower, unsatisfactory prices.

Out of a total of about 60,000 tons of fruit, about 15,000 tons of it will end up being sold on Croatia's domestic market, 12,000 tons will be sold across the wider region, part of it will go to be sold on other markets, mainly in the EU, while part will remain a market surplus.

Manufacturers estimate that some 6,000 tons of tangerines will end up being a market surplus, and they believe that the state is trying to secure national support for this market surplus, either through donations or via similar actions, as this year, EU-backed grants were banned owing to Russian sanctions. reports how Ivica Barišić from Metković, who expects to produce about  30 tons of tangerines this year, announced his offer of direct delivery this week on Facebook, first to Zagreb and central Croatia, and then he plans to deliver his produce to other regions across the country as well.

Similarly, Hrvoje Kolman, the owner of the, added that the interest in the direct delivery of fruit is increasing. "We submitted a delivery announcement last Saturday, and up until now, we've received orders for 720 kg for Zagreb and around ten cities in the surrounding area. We aren't satisfied with the purchase prices and so we turned to an alternative direct sales channel. I believe we'll succeed in selling all the quantities in this way.”

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