Taylor Farms has developed a line of chopped salad kits with what they say is a higher level of protein within salad kits. According to the company, salad kit sales are seeing double-digit growth, so they wanted to combine crisp veggies with grilled chicken.
Taylor Farms Grilled Chicken Chopped Kits come in three classic recipes: Caesar, Cheddar Ranch and Club. This platform is aimed at bringing in new consumers to the produce aisle who would otherwise be seeking complete and quick meals at quick service restaurants (QSRs). The company said these are complete meal kit solutions for busy, on-the-go consumers, with pre-portioned protein, vegetables and toppings.
The new chopped kits also contain cheese, including Caesar, Blue Cheese and Ranch, which together account for 55 percent of sales in the refrigerated salad dressing category, per the latest 52 weeks IRI data.
Grilled Chicken Chopped Salad Kits – 3 recipes:
Caesar Chopped Kit with Grilled Chicken
Romaine lettuce, shredded parmesan cheese with garlic & cheese croutons, Caesar dressing and diced grilled chicken.
Club Chopped Kit with Grilled Chicken
Romaine Lettuce, green and red cabbage, kale, carrots, green onions, bacon, blue cheese dressing and diced grilled chicken.
Cheddar Ranch Chopped Kit with Grilled Chicken
Romaine Lettuce, green and red cabbage, kale, carrots, green onions, bacon, cheddar cheese, creamy Ranch dressing and diced grilled chicken.
“Taylor Farms first created demand and excitement for chopped salad kits and now, at the overwhelming requests of our retail customers and salad-loving consumers, we are adding recipes that feature premium grilled chicken,” said Bryan Jaynes, Vice President Product Management and Marketing at Taylor Farms. “Consumers are increasingly trying to replicate the restaurant experience at a value-price point within their own homes and our salad kits with premium grilled chicken protein offer just that—convenience, great-tasting recipes and ready-to-eat high quality protein. We are thrilled to be the first to bring to market this line of delicious, high quality protein-packed salads.”
The company says the grilled chicken is raised without antibiotics and the kit contains ingredients free from artificial colors, flavors and preservatives.
“Our go-to-market strategy is about knowing our consumers—conducting research to determine which dressings and ingredients they love—and pairing them with the perfect blend of crisp fresh vegetables and added benefit of premium antibiotic-free grilled chicken that delivers 30 grams of protein per kit,” added Charis Neves, New Product Innovation for Salad Kits at Taylor Farms. “We are committed to bringing the freshest and most flavorful products to market and this platform continues our innovative salad kit line of crowd-pleasing favorites coming off the recent success of our Buffalo Ranch, Avocado Ranch and Maple Bourbon Chopped Salad Kits launched last Spring.”
These kits are produced out of the Taylor Farms’ Gonzales, CA facility which has recently been awarded the TRUE Platinum certification.
The grilled chicken chopped salad kits are available regionally at HEB, Albertsons, Safeway, Vons and Ralphs, with a national rollout slated for early 2019.
For more information:
Christina Barnard
Taylor Farms
Tel: +1 (831) 206-7731
cbarnard@taylorfarms.com
www.taylorfarms.com