The holidays are often an opportunity for consumers to try out new flavors. In fact, according to Wakefield Consulting, 59 percent of holiday hosts are looking to serve something new at Thanksgiving this year.
“Now more than ever, consumers are interested in sharing new holiday recipes with their family and friends,” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “They’re looking to try new holiday food experiences, without losing sight of their favorite classic dishes.”
The company said that its Stokes Purple® sweet potatoes, colored cauliflower, pine nuts, elephant garlic and rainbow carrots offer the color varietals of traditional items, but with a twist for the new holiday table.
According to Even Berkley, she plans to update her family’s menu this year. “At our house, we’re planning to serve something new, Stokes Purple® sweet potato pie, an updated version of a beloved tradition. And, of course, it would not be Thanksgiving without our traditional honey-roasted rainbow carrots.”
Frieda's said that 69 percent of hosts are planning to buy their holiday produce from their standard chain grocery stores and 81 percent of them looking to purchase additional items outside of their lists. The company said it expects an overall increase in consumer spending for the holidays.