Initially the fruit will only be exported by air. However, given the great potential of this market, exporters plan to try out maritime shipments in the coming months. "Chinese consumers are used to including the mango from their neighboring countries, such as the Philippines, Indonesia, and Thailand in their diet. We could say it's part of their culture. If we can offer them a ready-to-eat mango that has a sweeter taste than the one they are used to, they will be willing to pay the price," said Cedeno.