CoolFresh to tackle issue with new project

Keeping fresh fruit and vegetables relevant in the future

CoolFresh released a statement today, concerning their upcoming project on how to keep fresh produce, like fruits and vegetables, relevant for the years to come.
"As a company we came have come to understand that new generations of consumers think differently about food. They buy and consume differently. Today’s young consumers can change their consumption patterns at the swipe of the smart phone’s screen. Whilst veganism and vegetarianism are increasing, these young consumers do not visualize ingredients when thinking about food, they see dishes instead. Change in the food scene is happening at lightning speed!"

"There are also bigger issues at stake. With health, vitality and longevity becoming top of mind, fruit and vegetables can play an important role in the health of the world's population. On a broader level though, this is being threatened with exclusion by unhealthy alternatives."

"So, what does the fresh industry need to do in order to remain relevant as new generations emerge, consumption patterns change and more and more blurring takes place between traditional channels and modern lifestyles? Should we look to our own experiences, or should we try a completely different route? 

It is precisely within this context that we have developed a collaborative fresh produce project which fits seamlessly into our new ‘Connecting Fresh’ strategy."

"On 4 and 5 October 2018, Cool Fresh and a number of partners will host a two-day event with 200 of the most ambitious students in the Netherlands. Drawn from different fields of study at 8 universities and colleges, they will be immersed in the following challenge: ‘How can the fresh produce industry ensure that its beautiful products – fruit and vegetables – remain relevant in the food world in the coming 10 years?’"

"The fresh produce industry must consider the input of young people to be of great importance for finding a solution to the challenges of the future. By allowing these consumers, entrepreneurs, employees and leaders of the future to reflect on the global challenges that will come to us in the coming decade, much-needed fresh thinking and innovation can be brought to the world of fruit and vegetables."

"The Cool Fresh Team will be present at Fruit Attraction to tell you more about the outcome of this great project!"

For more information or to make an appointment at Fruit Attraction (Stand 10H02D):
Nic Jooste

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