The record harvest isn't news to anyone. But how much will Poland actually produce and what will they do with the apples? So far answers have ranged from selling them cheap to processing factories to selling the overhead to countries like China. Nowakowski is convinced Poland will be able to sell them all: "In terms of the volume, we will have almost 5mn tonnes of apples in Poland this season. The reason for this record harvest lie with the apple trees, they had some rest for the last two years and with this weather conditions we expect a massive volume this year. Depending on varieties, we will have about 40-45 per cent more apples and in some cases even double the amount of apples!"
"This season our apples will mostly be exported to European markets, as always. For many years we've supplied those markets, even though this year there are also more apples in those countries. Our apples are also exported to the Middle East, Africa and the Far East. This year, we expect to supply 30-35 per cent more volume to those markets compared to last year. China will have our special interest as there were huge hails and they lost about 30 per cent of their crop. We are looking to be the bridge to close that gap this season."
Nowakowski agrees however that Poland might have to reduce its production of apples: "During Prognosfruit 2018 in August, which was held in Poland this year, I had many discussions with producers and exporters from France, Italy, Belgium and there were a lot of concerns regarding the production of Polish apples. I agree, Poland should consider to reduce the production of apples in general. It will have healthy influence on the market in Europe and the prices on the apples in Poland. It will definitely benefit our costs of production and profitability. Each year, all costs of production are increasing, the labor costs are also on the rise, but our sale prices are not increasing accordingly. In fact, the sale price in many ways doesn’t cover the production costs."
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