Great potential for frozen strawberries in global market

When it comes to strawberries, Europe is the largest market in the world offering some of the best opportunities for exporters of frozen strawberries. Overall, consumption of frozen fruits in Europe is on an upward trend and it has increased at an annual rate of 5% during the last five years.

Outside of the European sector, opportunities can be found in the growing markets of Northern Africa, Asia, and the Americas. In particular, China and the U.S. account for approximately 56% of global consumption (IndexBox Marketing). It’s expected that imports of frozen strawberries will increase in the next several years globally thanks to improved varieties, wider timing, new eating habits and their increased use in popular food products.

"There is a misconception that freezing strawberries is only for excess and lesser quality produce; however, this is not the case. The sector for IQF frozen strawberries is well developed and lucrative for processors who are in the know. Supplying the market with strawberries during the off-season is an easy way to maximize revenue—especially when a first-class, premium IQF product can be offered. By investing in the right IQF technology and equipment, you will ensure your success in IQF strawberry processing," said Cleshawn Montague from Octofrost.

"The main user of frozen strawberries is the food processing industry which includes fruit preparation producers. However, the retail segment accounts for a small, yet a significant portion of the user base as they usually pay more for imported frozen strawberries but request only premium products (CBI). This is where IQF strawberries prove their worth as a highly convenient product with a natural appearance, ideal texture, and maximum nutritional value."

Click here to read the full article and learn more about the IQF freezers from Octofrost Group.

For more information:
Cleshawn Montague
OctoFrost Group
Tel: +46 (0) 735 188 652

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