Jan-Willem Kaslander, Sakia Polak and Judith Lansbergen
"We are focusing on children between the ages of four and twelve with this concept. Studies and, for instance, CBS figures, have repeatedly shown that these primary school students eat far too little fruit. A combination of quality fruit, fun, convenience, and it being a healthy sweet offer many opportunities to boost this consumption. Fruit is tasty, healthy, and essential. Until now, children have often been overlooked and no-one is focusing specifically on them. Yet, there are an incredible number of opportunities to reach this group - on the go, as well as at school, the sport club and at home", says Jan-Willem, enthusiastically.
Total Produce will start the concept off with four 'characters', named Draki, Kroko, Slissi and Dino. These will be linked to different melon varieties, such as watermelon, Galia, Cantaloupe and Dino melons. These will be presented, pre-cut, in a cup. "Melons, just like bananas, are easily accessible, favourites among children. Bananas have always been easy to take along. This has not been the case with melons. We are going to change this", he says.