- Head of Sales
- Sales Manager - Germany
- Key Account / Sales manager Fruit - DACH
- Associate Director International Procurement: Produce - Berlin
- International Procurement Manager - Berlin
- Sales specialist Vertical Farming North America / Europe
- Key Account Manager | Fresh Produce | Hamburg
- International Business Developer Indoor Farming
- Sales & Product Development Coordinator - Thornlands (QLD) Australia
- Sales Person
Top 5 -yesterday
- GLOBAL OVERVIEW MANGOES
- “By investing in the farm, we have more control of how things are done"
- "Having introduced the conventional bananas now in Sweden we are looking to introduce our brand into Europe”
- The popularity of a unique exotic fruit set to soar in Australia in coming seasons
- PolyNatural is moving to US to be close with clients from the apple and pear organic market
Top 5 -last week
Top 5 -last month
Llorenç Frigola, president of the PGI Poma de Girona:
"This is the year in which Spanish apples can get their place in the market"
"There are lots of people who have come back after a few years to pay us a visit and buy apples from us again." Our goal is to keep the customers we have and continue expanding this portfolio, while opening new markets," told the president of the PGI.
The campaign is underway with 10% higher prices for all varieties for the open market, although some prices are even 20% higher. "There is a huge demand for Granny Smith, the old Golden are running out and those coming from Italy reach very high prices," affirms LLorenç. Moreover, prices are also going up in the processing industry, as there is a shortage of apples for the manufacture of concentrates, whose sector is even turning to kakis as a replacement," he adds.
Last year, the PGI exported 44% of its production. "This year, we have entered the Canadian market and we are also starting with India, and our shipments to the Middle East and North Africa continue to grow."
Llorenç Frigola assures that Spanish apples still play with a great disadvantage compared to its main competitor, Italy, and believes that the sector needs a push from the authorities in order to recover the lost market share in Spain and break through its borders.
"Italian apples are highly subsidised and supported by its government, which allows them to be much more competitive than we are. Their apples enter our market in 'dumping' conditions, with prices even lower than our production costs. We also need more help in order to go through the BIP's, the border inspection points. It is clear that we need to be better prepared to be able to export."
According to Llorenç Frigola, "something that European countries have and we don't is the consumer's awareness to buy the domestic product, as well as a producing and exporting sector working closely together." One in every two apples consumed in Spain is imported, mainly from France and Italy, according to a study by Afrucat. We are trying to inform our Spanish customers that we can supply a product of proximity, more sustainable in terms of transport and water use. Furthermore, we highlight the technification and professionalization of our apples, since about 70% of the production in Girona is protected with anti-hail mesh."
The PGI Poma de Girona covers mainly four apple varieties: Golden, Gala, Red and Granny Smith. "We are working to include other varieties, such as the Fuji, as well as other new varieties that can adapt to our climatic conditions, since many of the American or European varieties we try are unable to adapt to our temperate climate."
For more information:
Llorenç Frigola Vidal
PGI Poma de Girona
+34 670 080 708
+34 972 75 56 89
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2021-10-29 From the Aosta Valley, the Augusta apples are making their way on to the national scene
- 2021-10-29 Ontario apple crop down 15 percent for 2021-2022
- 2021-10-28 The overall commoditization rate of China’s apples in 2021 is expected to be 20%-30% lower than last year
- 2021-10-28 "Demand for pears currently exceeds sorting capacity"
- 2021-10-27 Michigan growers see 15 percent drop in apple volume for 2021-2022
- 2021-10-27 Increase in apple price due to late start
- 2021-10-26 Strong Pazazz apple crop headed to store
- 2021-10-26 Untimely snowfall damages apple orchards in south Kashmir
- 2021-10-25 'First domestic batches of Kanzis have arrived'
- 2021-10-25 Serbian apple growers need to adapt to changing market and plentiful European harvest
- 2021-10-22 Argentina could market up to 100,000 fewer tons of pears and apples in 2021
- 2021-10-22 “Goal is to be the best and highest volume Turkish apple brand in India in 3 years”
- 2021-10-21 “In some areas the apples now have a completely black color”
- 2021-10-21 “Prices are higher than in previous years”
- 2021-10-20 EU consumption of fresh apples still at high level
- 2021-10-20 Premium apple brand finds success in U.S. market
- 2021-10-19 “Start of trading season was slightly delayed”
- 2021-10-18 New pear varieties to relaunch the sector
- 2021-10-15 “We are doubling our volumes of Legend harvested, going from 400 to 800 tons!”
- 2021-10-14 New harvest of red Fuji apples from Yantai enters Chinese market in mid-October