Angus Soft Fruits launches 6 new AVA berry varieties

Berry producer, Angus Soft Fruits, have announced the launch of 6 new AVA berry varieties for the summer of 2017. The new varieties include AVA Joy, AVA Surprise, AVA Star and AVA Blush and include both June bearing and day neutral strawberry varieties.

AVA Sunrise & AVA Sunset raspberries are the first floricane releases from the company’s programme. The varieties have all been selected for appearance, flavour and shelf life as well as being high yielding and have different cropping profiles, such that, when combined, they offer a long season availability of good tasting berries.

Dave Griffiths, Angus Soft Fruits R&D Director & head breeder, said, “The new varieties are the result of several years of hard work by my team and we look forward to seeing these on retailer shelves this summer”

John Gray, Angus Soft Fruits’ Commercial Director said, “The varieties have all been successfully sampled by our customers and trialled extensively by growers with excellent results”

For more information:
Jill Witheyman
Angus Soft Fruits
Tel: +44(0) 1241 879989
Mob: +44(0) 7894 096123

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