Pole to Pole has gained excellent market share in the NZ and Australian markets – particularly with direct to retail relationships in the NZ market over the past 12 years. With a 12 month supply, that includes Italian imported kiwifruit, Pole to Pole sees an exclusive agreement with Aongatete as mutually beneficial. Pole to Pole Managing Director, Todd Abrahams says, "Aongatete brings operational fire power and continuity of supply along with the excellent quality standards that our retail customers are looking for. We have worked closely with Aongatete for some time and this is a natural step towards both businesses achieving a greater market share in our target markets. Quality and value are the key drivers for us to ensure we exceed our customer’s expectations and continue to boost NZ kiwifruit growers orchard gate returns."
Aongatete Coolstores Managing Director Allan Dawson adds, "We continue aiming at the very top end of the kiwifruit market. Volume operators can often oversupply a marketplace, which isn’t ideal, but our collaborative approach with Pole to Pole means our businesses combined focus on 7 days a week service (12 months of the year) plus our excellent quality standards set us apart from the more volume focused operators."
Vertical integration within its avocado business has seen Pole to Pole invest in the leasing of avocado orchards, as well as its own avocado packing operation. Mr Abrahams comments, "Our partnership with Aongatete means we can stay firmly focused on green and gold kiwifruit sales which is what we do well! Kiwifruit and avocados are two very complementary products - both helping the other when it comes to marketing. Our retail customers have the benefit of a basket of products on offer from Pole to Pole. NZ feijoas are also a key part of our product offering."
For more information:
Todd Abrahams
Pole To Pole
Tel: +64 7 573-9802
Email: todd@poletopole.co.nz
www.poletopole.co.nz