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La Linea Verde keeps on growing

In line with the general recovery of the Italian market, La Linea Verde confirms positive trends for both its DimmidiSì brand and private labels. 

The company managed to maintain its leading position on the fresh-cut market and keeps on growing. The group expects to end 2016 with a turnover of €225 million.

This has been possible thanks to continuous investments in process developments and new products to provide a wider range with the highest quality standards.

In 2016, the Group also invested a lot in advertising to support the DimmidiSì brand. In March, a TV commercial focused in the soup range, which had just won Product of the Year 2016, posters appeared in retail in spring and, in autumn, another TV commercial was dedicated to the DimmidiSì fresh soup range. 

Feedback was positive as, during the autumn campaign, there was an increase in sales with respect to the same period in 2015.

Andrea Battagliola, Sales manager of La Linea Verde

The year was characterised by a strong "health and well-being trend" with a particular focus on the "vegetable" world. DimmidiSì represents innovation in multiple categories, as it has always promoted "healthy eating without giving up taste".

DimmidiSì has also launched a veggie burger range which led to a significant increase in turnover as well as a range of salads which received good feedback from consumers.

Its strong position on the fresh-cut domestic market and its activities abroad - which cover 35% of the total turnover - both contribute to the Group's success.

"What we achieved in 2016 confirms that we achieved the objectives we had set ourselves - we strengthened our business both in Italy and abroad," reports Sales manager Andrea Battagliola.

To reach these goals, the group increased its workforce in practically all departments.

"In 2017, we will introduce new products and projects and carry on with investments - from communication to support our brand to the extension of our facility."

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