During the Amsterdam Produce Show, Total Produce B.V. introduced the Dino melon. This white striped melon, which is officially called the white honey dew melon and goes by snowball melon in England. It looks like a dinosaur egg, which gave the Rotterdam fruit importer the idea of linking a kid's concept to it.
"This melon isn't a mix of existing varieties, but a variety of its own. Our Brazilian supplier is the only one producing this variety at the moment and takes care of all the limited production," says Saskia Polak. "The soft structure and the sweetness, with a brix between 14 and 16, make it an ideal kid's melon. We are working hard to offer this melon in a smaller size, as thus far the size range is on the larger side."
Total Produce B.V. is mainly focusing on the retail with the Dino melon, but Saskia says it is also an interesting melon for cutters to work with. "We did the first tests last year and the response from customers was very positive. This year we can offer a slightly larger volume and the sales are above expectations."
For more information:
Saskia Polak
Total Produce B.V.
Marconistraat 19
3029 AE Rotterdam
Tel: 0031 (0) 10-2448400
spolak@totalproduce.nl
www.totalproduce.nl