Total volume sales have increased by 9.9%. going from the 95.8 thousand tons of 2010 to the 105.3 thousand of 2015, while the total value increased by 10.1% from €780 million to almost €859 million.
Total sales volumes are expected to keep growing, with a 7.5% growth (i.e. 113,2 thousand tons) in 2020.
The value should instead decrease by 3.8% with a significant drop in prices due to the numerous special offers and discounts applied by distributors and considering that such products are a reference for private labels.
Source: 'Le insalate di quarta gamma-mercati e tendenze', Ottobre 2016 in Export & Mercati, Vol. 10.
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