China: Sales increase thanks to safe food standards, lower labor costs and higher productivity

"As the main product categories in fresh produce, fruits and vegetables are frequently seen in major supermarket shelves. For industrial experts and consumers, it is of crucial importance to reduce the loss during the transport process from its origin to the shelves, as well as enhancing the brand recognition. As the only Chinese company which offers full support solutions from design & packaging, equipment selection, and after sale supports, we are devoted to minimize the attrition rate of fruits and vegetables, and improve the standardization and brand value."Said Mr. Wu Yanbing from Kunshan Xile Electrical and Mechanical technology Co. Ltd.

Mr. Wu Yanbing in the exhibition hall with his colleagues

"In recent years, the number of the companies engaged in the fruit and vegetable packaging business has increased, but there is still a lot of room for further development. For example, 90% of fruits and vegetables in foreign supermarkets are fully packed, in comparison the domestic packaging rate is only around 20%. This gives consumers freedom to select the fresh produce, but the attrition rate is quite high and the profitability level of supermarkets is not high. Facing the increase of all the other costs, many supermarkets hope to implement packaging system to upgrade their sales model. On the other hand, in recent years, the increasing food safety challenges make consumers more cautious for fruits and vegetable production. Some suppliers use over packaging to meet consumer psychological needs. In comparison, we consider that fruits and vegetable should use simple and standardized packaging for the fast moving consumer goods."

"Our company mainly use mesh bags for fruit and vegetable packaging. Among all the other products, oranges are our main selling fruit. As of last year, our markets expand from the East and South region to the Middle and West region. Our main clients include large agricultural products processing factories, supermarket suppliers, wholesale markets and small to middle size farms."

"Some of our packaging machines are made in China, while some others are imported from Spain, a country that has been among the world top level in the fruit and vegetable sector. Judging by the current sales, the latter is more popular. Though our clients have to spend more in the beginning to purchase the imported Spanish machine, but its high automation rate brings higher return of investment by saving labour cost to a large extent. This represents the future of the agricultural products processing, therefore a lot of companies with long term development plan start to purchase our equipment. With the strong support from our after sales team, we have managed to build a very good reputation in this sector."

For more information about fruit mesh bag packaging and the processing equipment, please contact:
Mr. Wu Yanbing, Electrical and Mechanical technology Co. Ltd.
www.xilepack.com
Telephone:+86 139 6265 9321
Email:xile-tech@163.com