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Tapping into vegan shoppers’ preferences

California Giant markets by diet style

As much as California Giant Berry Farms focuses on health and fitness, the company still likes to have a little fun with dessert now and then, and even better, creating desserts for those living a vegan lifestyle. Even though finding vegan substitutes can sometimes be a challenge, this lineup of produce partners managed to develop a book full of decadent options that are sure to please.

This month, the company is teaming up with Duda Farm Fresh Foods, Natural Delights Medjool Dates and well known vegan blogger and author Kathy Patalsky from Healthy Happy Life to create nine decadent desserts to satisfy any sweet tooth, vegan or not. The recipes have been compiled into an e-book and distributed to those in databases of each of the three companies along with Patalsky’s followers.

Over the past couple of years, California Giant has distributed recipes to shoppers looking for vegan options, as well as ways to eat gluten-free, food waste-free, healthy/low-calorie shortcuts, and even e-books full of smoothie recipes with great results and those shoppers asking for more. 

“We enjoy partnering with other companies and innovative bloggers like Kathy at Healthy Happy Life to create and distribute inviting recipes focused on the many different eating styles people have today whether by choice or for health reasons” says Cindy Jewell, VP of Marketing for California Giant Berry Farms.

"I love working with brands that understand the power in directing their message to a specific audience and find my readers respond much more enthusiastically when content and recipes fit their niche preferences, said Kathy Patalsky, author of Healthy Happy Life. My audience is not 100% vegan by any means, but they come to me for plant-based inspiration. It feels like a perfect fit to bring fresh produce brands like California Giant, Natural Delights, and Duda to my readers in a valuable way, and we’ve done just that with the vegan e-books."

The company continues to learn about those consumers who have opted in to their database and specifically about what their preferences are in communicating and the recipes they want to receive. Through this, they have found many different types of eating styles and the need for continued recipe development incorporating their berries. Whether a consumer is vegan or eating gluten-free, they still want delicious and innovative berry recipes to share with their friends and family.

The ‘Decadent Vegan Desserts’ e-book has nine perfectly paired recipes that feature fresh California Giant berries, Duda fresh citrus and celery and the delicious natural sugars found in Natural Delights Medjool Dates. Options like the peanut butter cookies, Meyer lemon poppyseed cake or the blackberry ice cream are appealing to any eating style and the book is free at

For more information:
Cindy Jewell
Vice President of Marketing
California Giant Berry Farms
Tel. (831) 728-1773
Fax. (831) 728-0613 

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