Belgium: 'Demand for organics on the rise and crisis proof'
At the end of 2014 there were 343 organic production companies in Flanders, an increase of 7% compared to 2013. The area decreased slightly to 5,042 ha (incl. area in transition). Access to land is a problem for further growth, partially due to the high land prices in Flanders. In 2014 the number of organic farmers in Walloon increased to 1,287 and the area increased to 61,651 ha (8.6% of the total agricultural land). The area in Brussels is almost zero.
Canada: 'Dependence on import awakens need for local production'
Due to the climate Canada is an important importer of organic products, around 80% of all organic food marketed in Canada was imported, mainly from the US, Mexico and Chile. The export value of organic products was 64 billion American dollars in 2014. The export and import is facilitated by Canadian 'equivalency arrangements' with other countries such as Japan, the EU, the US, Costa Rica, Taiwan and Switzerland. The value of the organic food market has tripled in Canada since 2006 and is fourth in the world at the moment. Around 20 million people by organic products there every week.
Denmark: 'EU leader in organics'
Denmark is a leading country in the area of organic agriculture and food in the world. The agricultural area is one of the top three in the EU with over 7%. The turnover share is above 8% and everything points to organic agriculture and food continuing to grow in Denmark. The success of organics in Denmark shows what is possible when the four main players, the consumers, the growers, the trade and the government take collective responsibility. The Danish consumer is focussed on sustainability and health and is prepared to spend more money on this. It is mainly younger people (and families) under 40 and people with a higher education who are over represented as organic buyers.
Great Britain: 'More conscious consumer enables recovery of organic market'
The organic agriculture in the UK went through strong growth at the start of this millennium and decreased strongly after the crisis in 2008. The market has stabilised and has been increasing since 2012. In 2014 there was a growth of 4% for the organic market compared to a 1% decrease for the conventional food industry. This growth is expected to continue in 2015 and thereafter. Yet the British organic agriculture is hardly profiting from the demand for organics. There are export opportunities for organic products from abroad here. In recent years the concern whether the producers can meet the rising demand has been raised multiple times. This concern is still there, but the financial support offered to the organic market from 2016 will give a boost to the growers' trust. A turning point seems near.
The US: 'Niche market will grow to mainstream'
The US has the largest global economy and is the second largest country in the world in surface and inhabitants. The US is the world's main organic market and organic food is on the rise there. The demand for organic products is constant and not just part of a trend. Organic products have shifted from 'part of a lifestyle' of a small group of consumers, to regular use from a majority of Americans. The expectations is that the popularity of organics will continue to increase over the next five years in the US because households have more to spend (annual increase of 2.4%) and health is playing an increasingly important role. These factors create an important opportunity for the food industry to play into a niche market that will extend to the mainstream consumer.