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California Avocado Commission releases 2015-16 business plan

At its October 15, 2015 meeting the California Avocado Commission (CAC) Board of Directors took up the annual task of approving the budget, business plan and annual assessment rate for the fiscal year commencing November 1, 2015.

The approved budget of $15.3 million is based on a crop size of 360 million pounds (all varieties) and an assessment rate of 2.30 percent. Programs outlined in the business plan reflect a robust marketing spend of $9.8 million, 64.2 percent of the total budget, with 6.4 percent dedicated to Production Research projects and 7.6 percent going towards Industry Affairs activities.

Details of CAC’s planned programs and activities for the 2015-16 fiscal year can be found in the Commission’s 2015-16 Business Plan.