Production of kiwifruit in Greece is expected to increase this season over production from past seasons. Recently planted orchards reaching maturity is one of the reasons for the increase, but a more professional industry is also a factor in the country's dominance as a major producer and exporter of kiwifruit.
“We're expecting a 25 percent increase in the amount of fruit this season when compared to the previous season,” said Christina Manossis of Zeus Kiwi. “That's both for Zeus Kiwi and for the entire country.” A new metric to measure the maturity of fruit will ensure fruit shipped by Zeus Kiwi will have a good eating quality, noted Manossis, because, in addition to brix levels, a dry marker metric will be taken into account. Nonetheless, the average fruit size is expected to be a size smaller than the average size from the previous season.
Shipments are slated to begin arriving in Europe around the first week of November, which is sooner than what is usually the case. The high sugar content found in fruit merited an earlier start to the export season than the normal start date, which is normally deeper into November.
“For the first time, we will have normal kiwifruit programs in Lebanon and Kuwait,” noted Manossis. “For Poland, we still don't have a normal program, so exports there will be based on supply and demand.” Zeus Kiwi's expansion into new countries continues with efforts to obtain licenses to ship to South Korea and Brazil. Manossis hopes to get a license to ship to the latter country next season, but the license for South Korea is still a ways off.
“China is a huge market that we can never supply with enough fruit,” said Manossis. “There is Chinese fruit present in the market, but it can’t be compared as ZEUS kiwi is a fruit of high added value because of its quality and sustainability." I believe there's room for everyone in China, so there's really no need for any competition between Greek exporters.”
Zeus Kiwi - Greece
Tel. +30 2351 053559
Dir. Line +30 2351 045395
Fax. +30 2351 053901