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Avocados From Mexico elects 2015-16 Board of Directors

At a recent meeting in Dallas, the Mexican Hass AvocadoImporters Association (MHAIA) and the producers and packers of avocados in Mexico (APEAM A.C.) announced the election of Avocados From Mexico’s board of directors for 2015-16.

AFM’s Board of Directors is also referred to as the Joint Executive Committee and is comprised of the executive teams of both MHAIA and APEAM A.C.

The AFM Board also nominated and elected officer positions among the members of the full board of directors. AFM’s Chairman Mike Browne from Calavo, Vice Chairman Antonio Villaseñor from ViFruit and Treasurer Ricardo Vega from Puruepecha were all elected unanimously.

“As we continue to grow the Avocados From Mexico brand, it is critically important to bring together the best minds from APEAM and MHAIA to continue our market expansion,” said Alvaro Luque, president of Avocados From Mexico. “Our new board of directors has the experience, vision and strategic focus to produce, import and promote the only avocados available year round.”

The new AFM board of directors includes:
• Mike Browne - Chairman
• Antonio Villaseñor - Vice Chair
• Ricardo Vega - Treasurer
• Martin Mendoza - Director
• Ramon Paz - Director
• Gary Caloroso - Director
• Armando Lopez - Director
• Ron Campbell - Director


From left to right: Martin Mendoza, Antoñio Villasenor, Ramon Paz, Mike Browne, Ron Campbell, Ed Figueroa, Armando Lopez, Adrian Iturbide and Ricardo Vega.

In announcing the 2015-16 board members, Luque also paid homage to Ed Figueroa, chairman of MHAIA, who is retiring as co-chairman of the board for Avocados From Mexico. During his tenure, Figueroa helped propel AFM to record levels of volume and revenues from avocados
imported from Mexico.

“The Avocados From Mexico brand is stronger and more vibrant than ever, thanks in large part to the strategic vision of Ed Figueroa,” noted Luque. “While his leadership and passion will be missed, Ed leaves behind an organization and brand perfectly positioned to soar ever higher in the years to come.”

In the past year, AFM increased its market-dominating share of the U.S. avocado market to 78 percent, up from 70 percent from the previous year. That equals an amazing 1.5 billion pounds sold.

AFM was established as the world-class marketing agency for the Mexican avocado industry in 2013, and is a collaboration between APEAM and MHAIA.

To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, www.facebook.com/AvocadosFromMexico, or website, www.

Media Contact: 
Victoria Benz
Tel: (916) 774-9600

Publication date:



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