Anthem amplifies Zespri branding

Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, announced that it has amplified branding for Zespri with the completion of a regional television commercial.
For one of Anthem's latest projects, the agency stretched beyond its traditional branding and packaging design scope to create a holistic brand initiative for Zespri Kiwifruit that included an above the line print and TVC campaign kicking off in June across Southeast Asia and Australia.

Anthem created iconography that refined Zespri’s current positioning from general health to consumer benefit then managed the design and development of integrated multi-media campaign with various teams across the region from Singapore to Sydney to deliver a seamless, consistent expression of the brand across mediums and markets.
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