US: Pomegranate market to heat up this month

Fast movement of fresh pomegranates this year could result in fewer supplies available later this month, which could, in turn, make for higher prices. While supplies from California usually last into the January, this year's supplies could be stretched by Christmas.



“It's been a very good season this year, with very good retail demand,” said David Anthony of Ruby Fresh. “It allowed us to sell a lot of our pomegranates quickly, so we expect to be finished with pomegranates by Christmas.” Anthony added that they will continue to have packaged arils available into March, at which point they'll transition to Wonderful supplies from Peru.

“There should be no taste difference between Wonderful pomegranates from California and those from Peru,” Anthony explained, “because we took California trees and planted them in Peru.” Expanded acreage in Peru is part of Ruby Fresh's growth plan, which has seen the company expand by 25% each year for the last several years. One of the biggest drivers of that growth has been the demand for their fresh arils.

“Our biggest mover this year has been the four-ounce and five-ounce aril cups,” said Anthony. “People really like them because they're a good snack to have on the go, so we have seen exponential growth with the aril cups.”

For more information:
David Anthony
Ruby Fresh
Tel: +1 (559) 933-0340
david@rubyfresh.com
www.rubyfresh.com 

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