Russia: New Year project for X5

X5 Retail Group N.V., announced the launch of Х5000 (the “Project”), the Company’s pre-New Year project organized around the opening of X5’s 5,000th store. The Project will mark this symbolic milestone with a number of ceremonial store openings across Russia. The Project also has a special focus on the Urals in line with X5’s strategic development plans for the region, which are supported by signed cooperation agreements with the governments of the Tyumen, Sverdlovsk and Chelyabinsk Regions.

The new Perekrestok supermarket will have a sales area of 1,745 square meters and an assortment of approximately 13,000 products, including own-production of prepared dishes and bakery items. This will be the first supermarket opened in the Urals under the new Perekrestok concept, “Choose the Best”, which the chain introduced this summer. It will also be Perekrestok’s second supermarket in the city of Chelyabinsk and the fourth in the Chelyabinsk Region.

Perekrestok plans to open the chain’s 400th supermarket in Southern Moscow while on the same day Pyaterochka will open the format’s 500th store in the city of Dobryanka in the Perm Territory. The Project will also include the re-opening of two refurbished Karusel hypermarkets in the city of Ekaterinburg on 29 November, which will be followed by the opening of a new hypermarket in Mitishchi, the 500th Moscow Pyaterochka and the 200th Tatarstan Pyaterochka, all in December.

For more information:
Gregory Madick
X5 Retail
Tel.: +7 (495) 502-9783
Email: Gregory.Madick@x5.ru 

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