Top 5 -yesterday
- California stone fruit growers remain watchful following recent rains
- "Export price of Chinese ginger increased by nearly 30% compared to last month"
- Seven produce industry trends of 2022
- Tshwane market closed in crackdown on non-compliances with labor and immigration law
- "I can't remember when Brix levels have ever been as high"
Top 5 -last week
Top 5 -last month
- Schoeman Boerdery extends a hand to a hundred rural communities
- No workforce means that fruit remains on trees
- “Japanese market is very demanding when it comes to fruit quality”
- “Citrus from South Africa, Egypt, Morocco and Argentina are highly sought after in Baltic”
- Fate of South African oranges en route to Europe discussed at highest political levels
Turbulent times on the apple market addressed at Interpoma
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"We must get out of Europe", stated Helwig Schwartau from Agrarmarkt Informationsgesellschaft, hitting the nail on the head. At present between 10 and 12 million tons of apples are grown in Europe annually, and this trend is a rising one. The volume of cultivation will rise, particularly in Eastern Europe, despite the fact that consumption of apples continues to decline. The European markets - according to Schwartau - are saturated, while the Russian borders for European apples are closed. The market flows will therefore be trending southwards, to North Africa, the Middle East and Asia. In the classic European markets, Schwartau does however perceive additional potential for Club varieties.
Gottfried Tappeiner, Professor at the University of Innsbruck has advised marketing specialists to focus on consumption patterns. According to him, one thing is clear: apples should replace non-apple products! Apples compete with various other snacks, and need to get more firmly anchored in the awareness of the consumer.
The Russian embargo presents new challenges, especially for the Polish apple producers, confirmed Dominik Wozniak, from the Rajpol Cooperative (PL), simply because the main customer for Polish apples has severed its trade links.
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Steve Lutz from the US sales and marketing organization CMI from Washington State spoke about the challenge facing the American apple market. Apple farming in the US has undergone profound changes: the number of producers has been declining sharply ever since 1997 and the cultivated area has also shrunk by one quarter while production volumes have remained the same. America is witnessing a similar decline in consumption to Europe. However, 'Club varieties' such as Honey Crisp, Pink Lady and Ambrosia remain popular, and demand is high. Nonetheless, Steve Lutz views the issue of retaining long-term customer loyalty as a major challenge.
Peter Beaven, President of WAPA, also places great hopes in the Club varieties. At Interpoma he reported on the challenges on the New Zealand apple market.
Please visit www.interpoma.it for more information.
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