Aldi launches new organic label in Switzerland
Thus far the 'Nature Suisse Bio' label has 11 products. However, the discount store is planning to further expand this label. The prices of the organic products from Aldi will be lower that of organic products from Coop and Migros, confirms Aldi Switzerland. "Everyone should be able to afford organic products," says the company. Affordable selling prices will not have a negative impact on producer prices, but instead will be achieved through cost advantages. These cost advantages include (but are not limited to): limited range, efficient logistics and rational sales presentation.