Giumarra introduces one pound kiwifruit bag to market

Giumarra Wenatchee announces the addition of a new kiwifruit packaging option to its lineup. Just in time for the California and Italian seasons, Giumarra will offer a 1-lb. bag option of Nature’s Partner kiwifruit.

“We experienced success with our 1 and 2-lb. kiwifruit clamshells and wanted to expand our packaging offering to appeal to a wider consumer base,” says Jason Bushong, division manager for Giumarra Wenatchee. “Our research shows that selling packaged kiwifruit in addition to bulk lifts the sales of the entire category.”

The bag features bright graphics, recipes, and nutritional information, offering eye appeal for consumers and versatility to the retailer.

“This bag delivers on great merchandising opportunities with QR-coded information for consumers, including new and exciting ways to use kiwifruit, such as in kiwifruit salsa,” says Bushong. “We demoed a kiwifruit avocado salsa recipe for consumers and received great feedback. The options to cross merchandise with kiwifruit are incredibly versatile.”

“The size is perfect for smaller families or single-person households who prefer the convenience of a grab-and-go bag,” says Scott Ross, eastern region business manager for Giumarra. “We feel this additional packaging option will ultimately lift kiwifruit sales.”

Giumarra Wenatchee markets a year-round supply of kiwifruit grown in the U.S., New Zealand, Chile, and Italy.

For more information:
Megan Schulz
The Giumarra Companies
Tel. +1 213-627-2900
Fax. +1 213-628-4878

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