The organic barometer, drawn up on behalf of the German federal government, shows that consumers are mainly buying fresh produce, such as meat, fruit and vegetables, from regional production, German website Proplanta.de reports. According to the federal government's research, three out of four consumers are prepared to pay a higher price for regional products. But what is the reason for that?
Fruit and vegetables harvested in the evening and sold to the consumer the next morning, just taste better. The products can be offered straight from the field in the farm shop, the weekly market or the supermarket, without being in storage for a long time, or being transported from the other side of the country.