EU: Pink Lady® is back on the shelves with promising season ahead
The 2014-2015 harvest should reach 150,000 tons, which is a 19% increase compared with last year. The climate has been particularly mild this autumn, which has delayed the start of the harvest to allow the apples to colour. All three European production areas -France, Italy and Spain- began harvesting at the end of week 43 and the beginning of week 44, depending on the territory.
A well-publicised event!
The competition to launch the campaign will open on 17 November and close just before Christmas on 20 December. Advertised on the web and on our packaging (special edition stickers on loose apples and labels on packs), this new competition will invite consumers and non-consumers to enjoy a unique sensual experience!
For more information:
Carine Duthu
Pink Lady®
Email: carine.duthu@pinkladyeurope.com
www.pinkladyeurope.com