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Report gives insight into growth of fresh fruit market in UAE

Volume growth of fresh fruit remained healthy in 2013 for a number of reasons, including growth in the population, with more people moving to the UAE fuelled by the strong economic growth and the rising availability of jobs. Increasing health awareness was another trend, driving growth as more western expatriates moved to the country, bringing with them their healthy habits of eating fresh fruit instead of processed sweet food. The government also invested in advertising campaigns to educate.

Euromonitor International's Fruits in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2009-2013, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2018 illustrate how the market is set to change.

Click here to view full report details and table of contents.

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