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Wholesum Harvest wins top award in 2014 Sensory Experience Contest at PMA Convention

Organic grower Wholesum Harvest took home top honors on Friday in the 2014 Sensory Experience Contest at Produce Marketing Association’s (PMA’s) Fresh Summit Convention and Expo in Anaheim, Calif. Wholesum Harvest, one of 10 finalists competing in the contest, won the Buyers’ Choice Award for its Organic Eggplant Vegetable Balls with Roma Tomato Sauce. The recipes were developed exclusively for the company by Chef Tony Merola® in Wholesum Harvest’s Executive Kitchen.

Contest judges included: Coosemans Shipping of LA, Delhaize America, Disney Consumer Products, Grocery Outlet Inc., Kings Food Markets, Kitchen Witch LLC, Mollie Stone's Market, Pro*Act, The Produce Mom, Save Mart Super Markets, SUPERVALU, and Sysco.

“We were so pleased to be part of the Sensory Experience Contest, and to share our healthy, delicious recipes prepared with Wholesum Harvest’s fresh, organic produce,” said Ricardo Crisantes, general manager, Wholesum Harvest. “We have been working hard to develop new and exciting recipes—many of which are featured in the Organic Living section of our website—that are easy to prepare, flavorful, and appeal to those looking to live an organic lifestyle. It was a privilege and honor to be recognized for our contributions to the competition.”

After review by the contest judges, the recipes were served at the Fresh Ideas in Action Reception at the convention. Wholesum Harvest’s recipes were also recognized in the Innovations at Work area, and will be featured in PMA’s Fresh Magazine.

Wholesum Family Farms, an organic produce company based in Nogales, Arizona, offers certified organic tomatoes, peppers, cucumbers, eggplants, mangos, squash and zucchini under the brand name Wholesum Harvest. The company’s produce is Fair Trade Certified™ by Fair Trade USA, the country’s leading third party Fair Trade certifier. Wholesum Family Farms is dedicated to biological pest management, sustainable agriculture, minimizing its carbon footprint, socially responsible business practices and earth friendly packaging. Wholesum Harvest is a member of the Food Trade Sustainability Leadership Association.

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