- Soft Fruit Breeder/Trials Manager - Dundee
- Head of Commercial - Bristol, UK
- Head of Sales & Opportunities - Tauranga, Bay of Plenty, New Zealand
- Commercial Manager - Spain
- Procurement Director - Manager available in Spain
- CEO - Australia
- Grower - Location Manager Portugal
- Divisional Sales Manager - Canada
- Specialist meerlagenteelt / vertical farming - De Kwakel
- Farm Manager - India
Top 5 -yesterday
- "It’s a matter of time before Ecuador's banana crop gets hit by Fusarium"
- "We are anticipating the commercialization of a new blueberry variety group"
- T&G Global Chairman to step down
- Better 2021 season anticipated for Northwest cherries
- Transition to South American lemon imports as California harvest begins to slow
Top 5 -last week
Top 5 -last month
Full responsibility for entire chain
ONE Banana brings consistent quality
AgroFruit began with a small plantation over 65 years ago, and throughout its history it has partnered with many of the world's highest profile banana companies. It's plantations, located in Ecuador and Guatemala, must each adhere to a strict set of standards set by AgroFruit. The idea is to control all aspects of production, marketing and shipping in order to ensure consistent quality.
“We can certify that 100 percent of the conventional bananas we sell are grown in our plantations,” explained Jose Galvez, vice president of AgroFruit. “We can also guarantee that 100 percent of our farms are certified by GlobalGAP and RFA. We have our own transportation company in Guatemala to control the inland from farm to port. We control the shipping to different markets, and in some cases we distribute all the way to the customers' distribution centres. Through the supply chain we have different checkpoints to control quality and ensure freshness. With a vertically integrated operation, ONE Banana offers a single point of contact by assuming full responsibility for the entire chain and controlling the quality process from farm to store.”
That level of control allows it to respond quickly to customer needs and work with them on custom programs. Everything related to the product and packaging can be tailored to customer specifications, and it can all be done quickly because AgroFruit is in charge of it all. That level of service is what allows ONE Banana to compete with banana programs from bigger companies.
On the supply end of the operation, AgroFruit ensures not only the quality of fruit harvested, but also the manner in which that fruit is harvested. Over the last three years, the company has invested over $5 million in its social programs focused on labour laws and workplace standards, training, health and education, career development and micro-financing.
“ONE Banana maintains social and environmental practices that respect and value individuals, communities and nature,” said Galvez. “It promotes the improvement of living conditions of its employees and neighbouring communities through social programs in partnership with local, national and international institutions.” The aim is to offer a product that appeals to consumers because of its quality as well as the social responsibility that is observed during its production.
“ONE Banana is about longer-lasting and more robust fruit with standards that exceed market requirements,” said Galvez. “It's a concept that refers to the uniqueness and differentiation in a market that demands high standards of quality, service and social practices.”
For more information:
Jones Social PR
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2021-05-18 Spanish Minister Planas pledges to protect Canary bananas under the Food Chain Law
- 2021-05-18 Bananas from Colombia at £0.74; a 4% drop from last week
- 2021-05-17 "It’s a matter of time before Ecuador's banana crop gets hit by Fusarium"
- 2021-05-14 Photo Report: Australian Banana Industry Congress 2021
- 2021-05-14 "War between retailers is keeping banana prices low and boosting sales"
- 2021-05-13 Uraba has been unable to transport 33% of its bananas due to roadblocks
- 2021-05-13 Climate change impacts on the banana industry on the Coffs Coast
- 2021-05-12 Plátano de Canarias is the first fruit in Spain to offer nutritional labeling for bulk sales
- 2021-05-12 The 2021 Australian Banana Industry Congress launches in Cairns
- 2021-05-11 Bananas from Belize see 14% drop from last week's prices
- 2021-05-11 The Platano de Canarias' carbon footprint is one-sixth smaller than that of a banana
- 2021-05-11 Andean countries support a global alliance against Fusarium TR4
- 2021-05-11 Kenyan growers export less than a ton of bananas - despite South Korea deal
- 2021-05-10 Cameroon banana exports dropped 22.11% Y-o-Y in Apr 2021
- 2021-05-10 Perfection Fresh Australia acquires banana business Pacific Coast Produce Marketing
- 2021-05-07 Canadian retailer commits to offering exclusively Fairtrade bananas
- 2021-05-07 Kenyan banana and broccoli farmers urged to pursue Korean purchase deal
- 2021-05-07 Raspberry flavored red bananas are coming to Iberian peninsula
- 2021-05-06 Chiquita to receive science based target initiative approval for “30BY30” sustainability program
- 2021-05-06 Rain and wind causes widespread damage to Wayanad district crops