Students don’t eat enough fruit and vegetables, it is often too expensive for them. Supermarket chain Lidl in Belgium has decide to take the matter into their own hands and give students fruit and vegetable baskets. This is a good way for producers to gain some new clients.
With only 25% of students eating between one or two fruits or vegetables a day, it was necessary to focus on the consumption of the young. Lidl has set up a competition, which will take place until the 12th October and will give 1,000 Belgian students the chance to win fruit and vegetables for the school year. They have also set up a “game” where 1,000 students have the chance to win a “Lidl Bag” of fruit and vegetables that can be refilled every week. Despite many decreases in prices on fruit and vegetables, fresh products are expensive for students.
“We have taken this action because we lay a lot of importance on our consumers health. But of course, we hope that when the students come into the shops over the academic year to pick up their bag of free fruit and vegetables, that they will be inclined to buy from us their minced meat, jams, toothpaste…” explained Lidl’s spokesperson, Julien Wathieu.