The Haisheng Group is carrying out an investment program for the production, storage and marketing of apples and soft fruit for the fresh market. They have over 14 fruit companies with a total surface of 800 ha for the cultivation of apples, sweet cherries, kiwis, blueberries and strawberries. They have been importing fruit tress from the Netherlands for 3 years. The Haisheng Group has orientated itself a lot in Europe and the Netherlands to buy suitable technology and products.
In the photo Peter Kooijman of Storex congratulates Mr Chen in front of the main Shaanxi Haisheng Fresh Fruit Juice Co., LTD head office in Xian.
Picking DCS is a breakthrough for the Chinese market. DCS is a modern storage system in which the apples are stored without using a ripening stopper or chemicals. With DCS the fruit is stored at the lowest possible oxygen level which means the best quality after storage is guaranteed. The fruit then ripens naturally and give an optimal flavour. In China people are very cautious of using chemicals in storage after all the scandals in the food sector. The DCS and CA technique provided by Storex/FRT meets the wishes of the Haisheng group to provide the Chinese market of quality fruit.