De Ruiter delivering for Aussie Grower
With 30 years of experience in the industry, Godfrey Dol is a person any grower would want talk to about developing this competitive edge. Mr Dol is Technical Manager at Australia’s most sophisticated greenhouse tomato producer, Blush Tomatoes, owned by Costa, and has worked across most continents. He’s seen the industry change markedly with new suppliers entering, expanding and continually pushing new discoveries.
“Over the past decade competition has increased, however De Ruiter still retains the largest market share. Credit for this goes to their breeding program. They continually come up with varieties that have an excellent mix of yield, taste and disease resistance,” said Mr Dol.
Understanding grower needs and habits helps De Ruiter improve productivity for growers. A dedicated team creates product guides, materials and resources to help growers grow the best varieties they can.
“De Ruiter always improve varieties to suit growers, retailers and consumers. The key to success for the Blush operation is produce quality and the resistance package. These factors allow us to stay competitive and offer high quality products. The most important thing for me as a customer is the level of service. Over the years the Sales Managers from De Ruiter displayed deep technical knowledge of their product. The other great thing is that they’re honest. If a product isn’t right for your operation they’ll tell you. As a grower, that gives another level of confidence.” Mr Dol said.
De Ruiter Business Manager, Josip Balint, thinks that developing an understanding of the growers business and their goals is fundamental to delivering value. “To be of value to a grower we need to work with them to develop a picture of their conditions, goals and technical knowhow.
For more information:
Rachel Palumbo
Monsanto
Tel: +61428324627
Email: Rachel.frances.palumbo@monsanto.com