Verita start growing pineapples in Costa Rica
In addition to Turkey, countries such as Azerbaijan and Georgia are also growing markets and Russia is already a big market for Verita. "Seven years ago pineapple was practically an unknown product in Turkey. Through a marketing campaign including store demonstrations and sponsored TV chefs, we have put the pineapple on the map in Turkey. We also supply pineapple peelers to supermarkets and that has given sales a huge boost. Consumers choose their own pineapple, which is then sliced and they get it ready-to-eat in a bag to take home," says Mert out.
Besides pineapple, Verita's product range also includes asparagus, berries, grapes, exotics, hard and stone fruits. "In the last three years exotics, such as avocados, mangoes and berries have really taken off," said Mert. In addition to the Costa Rican and Turkish production, Verita Holland also sends a weekly mixed truck load of Dutch and worldwide products to Turkey, Georgia and Azerbaijan.
For more information:
Verita Tropicals Costa Rica
Mert Büke
mert@verita.cr
www.verita.cr
Verita Holland
Muhammed Cakir
mcakir@veritaholland.nl
www,veritaholland.nl