Netherlands: Organic physalis packed in sugar cane for a waste-free Christmas

A golden cherry on your Christmas pudding? Nature & More's physalis is now beautifully and sustainably packed. This tropical fruit, also known as "cape gooseberry", was already certified organic and fair trade. Now the packaging and transport are sustainable as well. The organic berries are transported by boat and the packaging material is made of sugar cane waste material. Tree-less and plastic free!

Carlos Velasco, product manager at Eosta, is proud of this sustainable delicacy. He explains: "Our physalis is grown by smallholder farmers in Colombia, who work in harmony with their surroundings. There's a great story behind it. We want to reflect that through our packaging. So we designed a beautiful little box, made with the waste material from cane sugar production. Not a single tree is chopped for that! And through the simple grower code on the box, you can learn more about the heroes behind the product."

Overseas transport is also arranged in a sustainable fashion, says Carlos. "Exotic specialties such as these are often flown in by airplane, basically because volumes are too small to transport by container. Our goal is always to transport by boat, because it's so much better for the climate. With this organic fair trade physalis we were able to make it happen!

For more information:
Michael Wilde
Eosta / Nature&More
Tel: +31 180 63 55 00
Email: michael@eosta.com
www.natureandmore.com

Publication date: Tue 24 Dec 2013