Nature’s Flavours partners with Hello Fresh

Nature’s Flavours, the first brand of premium quality fresh cut herbs to benefit from consistent micro-perforated packaging, has won a significant new customer in the online food delivery market.

Hello Fresh is pioneering the provision of home-delivered ingredients boxes. Inside each box is a selection of recipe cards and all the ingredients required to cook a variety of restaurant-quality meals at home. Last year the firm delivered more than three million meals.

Dean Fowler, Commercial Manager at R&G Fresh Herbs, the firm behind the Nature’s Flavours brand, said: ‘The micro-perforations in Nature’s Flavours packaging, allowing the herbs to stay fresher for longer at ambient temperature, makes Nature’s Flavours an ideal addition to a Hello Fresh ingredients box.’

‘The diversity of our herb range means Hello Fresh will never be short of flavourings and recipe ideas,’ he added.

Luke Grob, Operations Manager at Hello Fresh, said: ‘Before partnering up with R&G the biggest issue for our customers was the quality of fresh delicate herbs, but now our herbs have become a source of nothing but compliments.’

‘The inclusion of the Nature’s Flavours range has improved our overall customer experience and made the struggle for fresh herbs a thing of the past!’ he added.

For further information, please visit www.naturesflavours.co.uk and www.hellofresh.co.uk

Steve O’Rourke
steve@brandremix.co.uk
Tel: 0044 1273 329521

Publication date: Fri 13 Dec 2013