With demand for fresh produce growing inthe United Arab Emirates, importers there are preparing for an influx of morefruit and vegetables from all around the world.
“The demand for fresh produce is high, andit's growing,” said Gladess Mattar of KAF Group, one of the United Arab Emirate'slargest distributors of fresh fruits and vegetables. “The demand is huge, andthe variety and prices are very important due to over 200 nationalities livingin the U.A.E.” She credits the role the country has taken up in the Middle Eastas a reason for that strong growth.
“It's one of the Middle East's mostimportant economic centres,” said Gladess Mattar. “It's a regional trading and tourismhub, and since it's a fast growing country, it is attracting more and moreforeigners.” The standard of living is fairly high in the country, so consumerstap into the healthy eating habits that favour higher consumption of freshproduce. In anticipation of future growth, KAF has developed a plan that includeskeeping up on industry trends, innovating on those trends and cultivatingstrong business relationships.
“Demand will get bigger,” said Gladess Mattar. “Thechallenge will be to maintain and upgrade our level of quality and servicelinking us to the growth taking place in the region.”