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Davide Marmocchi

Italy: A quarter easily to put behind us

"Despite the cold weather of the period and the fact that competition from other crops is on the way down, potato consumption levels are not as we had hoped. The past quarter (September, October, November) was the worst of the last 10 years and it will be difficult to balance it out," says Davide Marmocchi, owner of Marmocchi Angiolino srl.

"Our strategy is to keep investing on quality and packaging innovation. It may seem as a difficult thing to do, but it is what must be done to maintain competent in front of consumers, who often pay too much for a quality that cannot be verified."

"A month ago we updated the 5 kilo Blind Box with new graphics and recycled material, trying to give some sort of continuity to the Protetta dalla luce range (Protected by the light), which now includes small 2/2.5 kg packets, 4/5 kg bag, 10 kg sacks and 12.5 kg cardboard boxes. All these were created in order to guarantee high quality levels whilst avoiding the produce being ruined by light."

As regards R&D, the company has been cooperating with a Dutch seed company for two years, and this year it has started selling the Actrice variety exclusively. "It is a yellow flesh variety with an early and semi-early cycle and good dry matter content. We are also experimenting on other varieties."

"Last but not least, our golden, red and white onions are doing well. We check them thoroughly in cooperation with a selected group of producers," concludes Davide Marmocchi.

Marmocchi Angiolino srl
Davide Marmocchi
Via Fascinata 105
Argenta (FE)
Tel.: (+39) 0532 857070
Fax: (+39) 0532 316721

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