"We are bothered by the fact that retail market is growing stronger and sales organisations are breaking up. The competition on the side of demand and supply are both high. If you look at our results over the past few years you can see the turnover decreasing," The Greenery explains their reasons for the upcoming reorganisation which should make the company profitable again.
In recent years The Greenery's profits were generated by its subsidiaries. They will also be axed. The organisational structure of the entire Greenery will be changed and jobs will be lost. The company cannot yet provide clarity on the exact consequences.
The reorganisation is part of the new 2014-2018 strategy. It still has to be approved by the board of commissioners and the board of members. "The focus remains on retail, but we also want to serve trade customers optimally. We want to continue to find and pinpoint the balance in this."
The reorganisation of The Greenery comes as no great surprise. In September Philip Smits left. He was replaces by Okke Koo: a man with experience in reorganisation.