"Convincing the consumer – emotion at the point of sale"

Fruit Logistica 2014 to discuss key industry issues

Along with a complete market overview of all products and services across the entire fresh produce value chain, Fruit Logistica (5-7 February 2014) offers a top-notch conference programme.

A series of conferences, seminars and panel discussions aims to keep Fruit Logistica trade visitors informed about the latest industry issues, challenges and trends. Taking place on the day before the trade fair opens (4 February), the 33rd Fresh Produce Forum at the ICC Berlin focuses on the theme: "Convincing the consumer – emotion at the point of sale".

The programme of events for the following three days includes seven Hall Forums. Organised by Fruchthandel Magazin (Dusseldorf), the lectures presented in the Hall Forum (Entrance Kleiner Stern, between Halls 18 and 11.2) include the following themes: "Competence in trade – how to impress your customers", "Water – scarce, valuable, indispensable" (5 February 2014), "Tomatoes – international production and consumption", "Russia – the impact of WTO membership" and "IFS Standards – News for the fruit & vegetable sector" (6 February 2014), "Sustainability – appearance and reality" and "Innovation and the fruit trade – adding value to the supply chain" (7 February 2014).

All events will be simultaneously translated into German, English, French, Italian and Spanish.

Outstanding achievements across all segments of the fresh produce trade will be honoured by special industry awards: Fruchthandel Magazin Retail Award (4 February) and the Fruit Logistica Innovation Award "FLIA" (7 February).

For more information please visit: www.fruitlogistica.com

Publication date: Tue 3 Dec 2013