AU: Market research shows spike in popularity of greengrocers

Consumer research released by AUSVEG today has shown a spike in the popularity of specialist vegetable retailers like greengrocers amongst consumers of four key vegetable products, surveyed in June and again in October this year.

The October study of over 580 consumers showed an increase in the number people purchasing the four vegetable products from specialist retailers like greengrocers compared to five months ago. Overall, around 40 per cent of the Australian population currently chooses to buy these vegetables from specialist vegetable channels like greengrocers.



In less than six months there has been a spike in the percentage of people choosing to purchase the following vegetables from specialist retailers:
  • French and runner beans, up from 34 to 42 per cent (up 8 per cent)
  • Carrots, up from 31 to 38 per cent (up 7 per cent)
  • Pumpkins, up from 35 to 41 per cent (up 6 per cent)
  • Cauliflowers, up from 33 to 42 per cent (up 9 per cent)

“As more data becomes available from the surveys, it will be interesting to see if this trend with Australian consumers continues or if the increase in specialist retailer popularity is related to seasonal or other shopper patterns,” said Mr White.

For more information:
Andrew White
Ausveg
Tel: +61 (03) 9882 0277
E-mail: andrew.white@ausveg.com.au


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