These new results come in a study published today by the Canada Organic Trade Association (COTA), titled "Canada's Organic Market: Growth, Trends and Opportunities". The first comprehensive analysis of Canada's organic market and consumers, the study includes insights on mainstream and independent retail, food service and direct marketing, and key demographic information on the organic consumer, including household type, education and ethnicity.
"The data in this report provides depth and rigour to what we've known for a long time: that the organic market is strong and growing," said Matthew Holmes, Executive Director of the Canada Organic Trade Association, adding: "It also puts to rest a number of organic myths: for example, it is clear from the data that Canadians in all income brackets choose organic equally, and that Canadian products outperform imports and contribute over half of the total value to the domestic organic market."
The findings of the study are:
- 40% of organic sales in mainstream retail are in fresh fruit and vegetables;
- 40% of all salad mixes bought by Canadians are organic;
- BC has the strongest consumer: with 66% buying some organic products weekly;
- Ontario has the biggest organic food market: worth $1 billion a year;
- 98% of organic buyers plan to increase or maintain their purchases of organic food this year;
- 87% of organic buyers find the Government of Canada's official "Canada Organic" logo trustworthy and influential in their purchasing decisions.
The full version of "Canada's Organic Market 2013: Growth, Trends and Opportunities" can be purchased from the COTA website: www.ota-canada.ca
Source: Canada Organic Trade Association