- Rose Grower
- Farm Manager Tomato Greenhouse Nursery, Tunisia
- General Manager - Farming / QLD, Australia
- Sales Manager
- Want to grow your business?
- Gartenbaumeister (Deutschland) - Niederrhein
- Group Chief Operating Officer
- Allround Medewerker Bedrijfsbureau - Est, Nederland
- General Manager Fresh Produce Manufacturing - Tasmania (Australia)
- Head Grower - Mason City (Iowa) USA
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
- "We are the first organic citrus company to pack 100% without plastic"
- OVERVIEW GLOBAL AVOCADO MARKET
- Biggest problem facing avocado sector in coming years will be supply, not demand
- Trellising in avocado orchards is “pushing the boundaries of production"
- The avocado industry has been going through a "golden era"
Medjool dates from Israel proving to be 'foodie' favourite
That formula may be hitting its limits. This precious source of water is now just enough to water the current crop and further expansion will have to wait for a desalination system to kick in. “It’s all about water,” Elkasslasy says, pointing out a missed bunch of dates to pickers standing on a raised platform hugging a tall palm. To ensure no drop is wasted, plantations use sensors that monitor root-absorption, and research and development centres experiment with different grades of water and dwarfing trees. Farmers rising at dawn often call the centres for the daily formula to punch into irrigation computers to guarantee water efficiency, they said.
While the Medjool makes up less than 1 percent of the 7.9 million ton global date market -- Egypt and Iran are top producers of dates overall -- it’s the chief variety among the 32,000 tons of dates grown in Israel and the Israeli-occupied West Bank each year.
Part of its success owes to a re-branding of the fruit by marketers including Hadiklaim, the Israeli date growers’ cooperative, as an exotic delicacy displayed in supermarkets such as Fairway, Marks & Spencer and Coop Swiss. Foodies around the world have added the Medjool to their shopping lists.
Last year, Israeli farmers produced 21,570 tons of Medjools, up 17-fold from 1990, according to Hadiklaim. Among the 14,500 tons of dates Israel exported last year, about 10,000 were Medjools, agriculture officials say. Overall, the volume of Israel’s date exports jumped 23 percent last year to 247 million shekels ($70 million), reaching 27 countries across five continents, they say.
With Israel’s annual rainfall averaging only 1.2 billion cubic meters -- about half the nation’s water consumption, according to the government’s water and sewage authority -- better ways to irrigate crops have always been a priority.
Innovation, starting with the Netafim Irrigation Co.’s development of a drip irrigation system 50 years ago, has contributed to Israel’s success with the Medjool, says Larry Duane Geohring, an agricultural researcher at Cornell University. “Israel is a leader in water technologies, recycling and conservation,” said Geohring.
The United Nations has identified Israel as a leader in wastewater recycling. Mekorot, Israel’s national water company, says Israel recycles 75 percent of its wastewater, followed by Spain at 12 percent.
At Kibbutz Gilgal, Elkasslasy spends months checking evaporation rates, monitoring data from sensors planted among tree roots and punching numbers into a computer that calculates each palm’s water requirement, then delivers that amount almost to the drop.
Gilgal business manager Doron Eliahou doesn’t regret the millions of dollars the kibbutz invested in its dates as it finally begins to see a return on its money.
“Now, at least, I can say it’s been worthwhile,” he said.
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2013-11-29 Medjool dates from Israel proving to be 'foodie' favourite
- 2013-11-25 Israel turns to easy-peelers for citrus advantage
- 2013-11-21 Volcani Institute post-harvest innovations help Israeli growers
- 2013-11-18 Dubai vegetable and fruit trade sees 19% growth in first half of 2013
- 2013-11-15 Israeli exporters must find niche
- 2013-11-14 Ben Dor develops varieties with which to compete
- 2013-11-13 Galilee Export leverages power of growers to benefit growers
- 2013-11-12 Israeli citrus market starts to pick up
- 2013-11-06 Israel: Bless SR ships herbs east, looks west
- 2013-11-05 Gezer Shallit finds advantage in fresh carrots
- 2013-11-04 Israel: Microgreen grower 2BFresh to break open worldwide market
- 2013-11-01 Israel: Mor International covers gaps in persimmon season
- 2012-03-29 Pakistan: Imtiaz Enterprises awarded by USAID
- 2012-03-29 Israel: Mehadrin anticipates good season for Orri, Shamouti
- 2012-03-28 AgriJordan creating economic growth
- 2012-03-27 PICO to increase strawberry production 40%
- 2012-03-22 Israel: Orly to spread popularity of cactus
- 2012-03-21 Israel: Early rains affects Sharon fruit
- 2012-03-21 Israel: Improvement in organic compliance
- 2012-03-20 Tokita developing seeds for Middle East market