Italy

Manzanas Val Venosta's apple harvest up 20% this season

Manzanas Val Venosta's 2013/2014 season has started on a positive note. According to the consortium of horticultural cooperatives from Valle Venosta (VI.P), 350,000 tonnes have been harvested; 20% more than in the previous campaign and returning to the average production levels of the past five years.

This increase, which will ensure a good supply for the brand's 49 international markets, has been possible thanks to an improvement in the weather conditions. Sales in Spain represent between 7 and 8% of the total.

The weather has also contributed to the great quality of this year's production, with slightly smaller calibres than in previous seasons, but with fruit of an intense colour, flavour and aroma. Sugar and acidity levels remain stable and the brand also guarantees certain organoleptic qualities that differentiate the fruit from other apples in the market.

2014 will bring the introduction of the Envy and Ambrosia varieties, which are expected to be as well received as the rest of the consortium's product range.




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