Bolthouse Farms launches new social media program on Instagram

Bolthouse Farms announced the launch of a new social media engagement program across the Instagram platform. The Juice Recognition campaign, is a new program that scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use. To develop the program, Bolthouse Farms partnered with industry-leading partners, including positive change advertising agency Tiny Rebellion, digital technology agency Wildlife, and RevTrax, a marketing technology company that drives in-store sales through digital coupons. This is one of the first brand promotions of its kind on the Instagram platform.

For the program beta test on Instagram, community members are encouraged to "Snap it, Tag It and Get It" in order to participate in the campaign, posting imagery of Bolthouse Farms® product, advertisements, website visuals, logos, etc., plus the hashtags #carrotfarmers and #gotcoupon. Once the program verifies the visuals, the Instagrammer is automatically sent a link to download a coupon, which can then be redeemed in-store at participating retail locations.

"Bolthouse Farms strives to make the healthy choice the easy choice and this exciting new program raises the bar, allowing us to spread this message by engaging with fans instantaneously through their natural social behaviors," said Suzanne Ginestro, Vice President of Marketing for Bolthouse Farms. "Social media is an incredible force and we are excited to see the opportunities that build from this innovative new program."

This innovative new program is a key element to Bolthouse Farms' current marketing initiative, which takes a non-traditional approach to marketing by driving the brand's farm fresh message of 'making the healthy choice the easy choice.'

For more information on Bolthouse Farms and its current marketing initiatives please visit www.bolthouse.com.