UK: MMG Citrus Ltd board confirms new senior appointments

It has been announced that Antonio Avalos will assume the role of General Manager at MMG Citrus. Antonio has very strong director level experience within the food industry at Associated British Food and with Hero Group. He has spent his career working closely with multiple retailers both in the UK and internationally, and he is looking forward to growing the opportunities of MMG Citrus.

Fruit has been a considerable part of Antonio’s life; his family are citrus growers in Spain. This life as a grower in combination with his great food manufacturing and marketing experience is a winning formula for MMG Citrus. Full responsibility for the sales, profitability and operations of this exciting joint venture business will fall within Antonio’s control.

MMG Citrus is also pleased to announce that Paul Haynes has been promoted to the role of Commercial Director at MMG Citrus. Highly respected and popular, Paul has more than 25 years’ experience at both MMG Citrus and Mack Multiples.

Speaking of his new role, Antonio said: “The UK retail market is a complex and challenging place to trade. We have to put our customers and their needs at the heart of our business if we want to succeed. I know that the team at MMG is strong and effective, with a wide network of superb grower partnerships around the world. I’m very proud to have the opportunity to take this business, with its distinguished heritage, and to lead the next chapter in its growth.” Antonio begins his work with MMG Citrus on 7th January 2014.

For more information:
Judy Whittaker
Fresca Group
Tel: +44 1892 831222 ext. 6306
Email: Judy.Whittaker@frescagroup.co.uk